How does an Ad work?

There are several parts to how an ad works:

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Display Portion

Ads get rotated every 6 seconds. When a new ad appears, our ad engine calculates which one to show, based on an ad’s portion.

The larger the portion, the more likely it gets selected for display.

There are many factors that affect the portion. Among them are:

Budget: A larger budget will increase your portion. The Minimum starts from $200.
Date: An earlier end date will increase your portion, since more budget can be allocated per day.
Ad space and section: The popularity of a particular ad space in a section will affect the portion.
Other User’s Ads: Other competing user’s ad budgets will affect your portion.

When you open the ad details page, live analytics and portion status appear. Impressions are the number of times your ad gets displayed.

To update it, refresh the page.

You can manage your ad via the ad details page. Click on the link to go to each function’s guide: